Hello and welcome to The Shuman. Located in Naperville, IL, the Shuman is a commercial real estate building taking on what it means to be an office building in the suburbs.
Since we did a complete rebrand from the ground up, we envisioned everything from a blank slate. The design direction builds from the connecting strokes from the logo and creates a strong contrast, while also acting as a grid for an alignment of elements. From the beginning, the creative strategy was to achieve a high-end look, so we went classic with black and white, letting the images shine with color.
As an ongoing effort to maximum the hype for the upcoming renovations, name and brand we launched "The Shuman 10". This e-mail campaign highlighted the top 10 exciting new amenities coming to the Shuman. Alongside the campaign were custom icons developed to represent each amenity.