Kitchen 1023 was a restaurant development in Naperville, IL. In partnership with Siren Betty Interior Design, I was brought in to develop the entire brand strategy from the ground up.
The brand strategy for this American-style restaurant involved carefully selecting the name and creative direction to represent the restaurant's personality and values. After conceptualizing over 50 names, we narrowed it down to one. Kitchen 1023. We opted to include the "1023" address to make it more recognizable. The brand's style, including logo design, color palette, typography, and imagery, was then developed to create a cohesive and consistent visual identity. The result is a brand strategy that helps the restaurant differentiate itself, attract and retain customers, and build a loyal following.